Connected Experiences Report Vol. 3

We surveyed 1,500 consumers and brands and partnered with supply chain leaders across design, labelling, traceability, NFCs, and 2D barcodes to map where connected packaging is heading in 2025 and beyond. In the report we cover:

  • checkmarkThe Role of Design & Labelling - From Placement to Serialisation
  • checkmarkThe Long-Term Value of Traceability, DPPs, & GS1 Ambition 27
  • checkmarkNFC’s Breakout Moment - Moving From Scans to Taps
  • checkmarkWhat Drives Consumer Engagement & First-Party Data Capture

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Connected Experiences Report Vol. 3 whitepaper image

Connected packaging has moved from marketing curiosity to critical infrastructure across the business. Once an afterthought, QR and NFC-enabled products now sit at the intersection of consumer engagement, compliance, and brand trust. Find out how the latest consumer trends are reshaping how brands can build lasting relationships, whilst complying with regulations.