Authentication

Protect your brand and consumers from counterfeits

Why you need to authenticate your products

The counterfeit goods market is growing rapidly, and it’s not only impacting your consumers financially, it’s dangerous to their health. Brands need to start providing authentication or risk losing consumer trust.

$1.79 tn

Counterfeit goods market by 2030

66%

of consumers are less likely to buy from brands again if they’ve been fooled by a counterfeit

How our authentication solution works

Connect your product with an io.tt link featuring a cryptographically protected NFC tag that can’t be cloned or faked.

Consumers authenticate with a simple tap, while our anomaly-detection system monitors for unusual scan patterns, helping brands detect potential counterfeits or diversion early.

Driven by io.tt

io.tt works with your supply chain partners to extend product traceability into the consumer journey. Capturing scan and engagement events both in-store and post-purchase through GS1-compliant QR codes and NFC.

Designed for scale and security, io.tt delivers granular, real-time data insights and is fully compliant with SOC 2 Type II, GDPR, and CCPA.

Book a demo