Insights
Connected Experiences and the Value of Post Purchase ‘Physical’ Data
Find out why the usage data connected experiences delivers to your brand can be crucial to making smart product and marketing decisions.
GS1 Sunrise Checklist - How To Prepare
Read our 10 part checklist to see if your brand is ready for the 2027 GS1 Sunrise transition - from POS systems to generating and reporting on 2D barcodes.
ReadDynamic vs Static QR Codes
What's the difference between static and dynamic QR codes? We look at the benefits and drawbacks of each when deciding on your 2D barcodes.
Read10 Connected Experiences Your Brand Should Be Doing
We look at 10 different kinds of connected experiences and what value they bring - from competitions to gifting and authentication for luxury products.
ReadThe importance of QR code serialisation
Explore why serialising GS1 compliant QR codes across your product range is so important, and the benefits they bring compared to the static codes.
ReadThe Future of NFC
We take a look at what we think the future of NFC tags will bring, including how brands can use them to bring a luxury connected experience to their brands.
ReadConnected Experiences vs. Other Methods of 1PD Collection
We look at connected experiences' ability to gather first party data compared to other marketing methods such as paid ads and SEO.
ReadHow FMCG and CPG companies can reduce their reliance on retailer data
Delve into why CPG and FMCG brands should use connected experiences rather than rely on retailers to provide usage data about their products.
ReadWhat is QR code serialisation?
Find out what serialised QR codes are, and how they enable brands to make interesting connected experiences and gather unique data.
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