Digital Product Passports

Prepare your brand for the new EU Regulations

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Why you need to prepare for Digital Product Passports (DPPs)

The Ecodesign for Sustainable Products Regulation (ESPR) mandates that all goods sold in the EU feature DPPs. And it’s not just a regulatory demand, with consumers increasingly making buying decisions based on provenance transparency.

2030

When the ESPR has mandated that all goods sold in the EU feature DPPs

72%

of consumers would switch brands that are transparent about product origin and environmental impact

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How our Digital Product Passport solution works

Connect your product with an io.tt link and apply our ready-to-go DPP templates. Manage content through our no-code editor or sync it from your PIM to deliver accurate, dynamic product information across your brand.

Enhance the experience with circularity details, sustainability credentials, aftercare guidance, and other brand-led insights.”

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Driven by io.tt

io.tt works with your supply chain partners to extend product traceability into the consumer journey. Capturing scan and engagement events both in-store and post-purchase through GS1-compliant QR codes and NFC.

Designed for scale and security, io.tt delivers granular, real-time data insights and is fully compliant with SOC 2 Type II, GDPR, and CCPA.

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Find out more about DPPs

DPPs, Consumer Engagement & Authentication - The Business Case for Connected Products in the Fashion Industry

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Navigating the EU’s PPWR and ESPR Regulations: What Brands Need to Know

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Connected Experiences Report Vol. 3

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Start preparing your brand for DPPs today

Talk to our specialists about how we can integrate with your systems

Talk to our specialists