Sustainability

Demonstrate your product’s environmental credentials

Why sustainability initiatives need connected packaging

Regulations such as the PPWR mandate that brands are responsible for giving clear recycling instructions - and consumers want it as well. Brands need to find a new way of conveying this information, with less space on pack.

75%

of consumers are more likely to buy from brands that showcase their green credentials

72%

of consumers want to adopt circular practices like repairing items, and buying used

How our sustainability solution works

Connect your product with an io.tt link and use our ready-to-go Sustainability templates to share clear, item-level environmental information. Use our no-code editor or integrate your PIM, to communicate dynamic product content regarding materials, sourcing, recycling guidance, and circularity initiatives.

Driven by io.tt

io.tt works with your supply chain partners to extend product traceability into the consumer journey. Capturing scan and engagement events both in-store and post-purchase through GS1-compliant QR codes and NFC.

Designed for scale and security, io.tt delivers granular, real-time data insights and is fully compliant with SOC 2 Type II, GDPR, and CCPA.

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