Why you should use connected packaging for first party data
First party data is more important than ever with third-party cookies ending, web traffic falling, and paid ads costs rising. Create your own direct channel to consumers that drives data, that you own, through connected packaging.
83%
Reduction in customer acquisition costs for brands that leverage 1PD in their marketing
75%
Increase in brand awareness for brands that leverage 1PD in their marketing
How our first party data solution works
Connect your product with an io.tt link to deliver dynamic, compelling content that drives first-party data collection through CRM-integrated forms.
Each link also unlocks rich product-usage insights, revealing where, when, and how often your products are scanned, giving you a previously unseen view of your consumers.
Driven by io.tt
io.tt works with your supply chain partners to extend product traceability into the consumer journey. Capturing scan and engagement events both in-store and post-purchase through GS1-compliant QR codes and NFC.
Designed for scale and security, io.tt delivers granular, real-time data insights and is fully compliant with SOC 2 Type II, GDPR, and CCPA.
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Global brands already using io.tt
Find out more about first party data capture through packaging
Enhance the quality of your consumer data
Talk to our specialists and create a direct channel to your consumers
Talk to our specialists