Engagement

Differentiate your brand with storytelling and gifting

Why you should drive engagement using your product and packaging

Storytelling is often seen as a purely brand-driven exercise, but it also drives sales. In an increasingly saturated market, using your packaging to differentiate yourself through storytelling or gifting, is an unmissable opportunity.

30%

Increase in conversion for brands who use storytelling on-pack

84%

of consumers choose brands they emotionally connect with

How our engagement solutions work

Connect your product with an io.tt link, taking consumers to compelling, branded digital experiences that adapt by time, location, or product variant.

Use our storytelling and gifting experience templates to deepen engagement, drive first-party data collection, and scale campaigns effortlessly across your brand.

Driven by io.tt

io.tt works with your supply chain partners to extend product traceability into the consumer journey. Capturing scan and engagement events both in-store and post-purchase through GS1-compliant QR codes and NFC.

Designed for scale and security, io.tt delivers granular, real-time data insights and is fully compliant with SOC 2 Type II, GDPR, and CCPA.

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