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World of Malibu VR


World of Malibu VR

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Malibu

Life is better with a twist. We went against the grain to create a virtual reality experience that delivered on a key internal business objective.

Powerpoint decks can be boring - so we used VR to let markets experience core brand assets in a totally new environment. This immersive brand world contained ads, gifs, recipes and even retail guidelines.

We delivered self-build branded headsets to the markets so they could fully engage with the experience - and what’s more, next year’s assets can be delivered as a software update. We recommend internal / controlled trials of VR until there is widespread adoption in the consumer market.

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