Life is better with a twist. We went against the grain to create a virtual reality experience that delivered on a key internal business objective.
Powerpoint decks can be boring - so we used VR to let markets experience core brand assets in a totally new environment. This immersive brand world contained ads, gifs, recipes and even retail guidelines.
We delivered self-build branded headsets to the markets so they could fully engage with the experience - and what’s more, next year’s assets can be delivered as a software update. We recommend internal / controlled trials of VR until there is widespread adoption in the consumer market.