An Internet of Things (IoT) testing ground at Absolut’s global HQ. Designed to streamline concept development and speed up prototyping. It allows the company to experiment with connected devices, products and services – as well as inspiring and educating across the business.
It’s easier for people to understand when they can see what technology can do. We think prototyping is the key to accelerate understanding across a business. The aim here is to inspire key stakeholders using the power of rapid prototyping of brand opportunities.
As soon as an *interesting* new device, product or service comes to market, our team gets to work. Developing concepts and functional prototypes that can be showcased in our dedicated Internet of Things lab. See how one of these prototypes came to life in our Malibu Connected Bottles case study.