We challenged the best creative technologists to reimagine nightlife. Exploring a technology enhanced future, as part of Sonar festival.
We assembled a team of makers, artists, designers and coders and set them a challenge: To help Absolut create connections, provide services and make memorable experiences - delivered through nightlife.
The 48 hour hackathon took place during one of the world’s biggest electronic music festivals. The output was a range of prototypes proving how technology could enhance the brand as well as delivering real consumer value.