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Connected Bottles


Connected Bottles

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Jameson Whiskey

To celebrate St Patricks Day, we partnered with Jameson to launch NFC-enabled Connected Bottles exclusively to the Irish Market.

Each limited edition bottle launched in Ireland carried an NFC chip to deliver brand content and promotions focused on celebrating St Patricks Day in a new and innovative way.

NFC technology was embedded into the front label behind the Jameson crest and supported with an informative neck hanger. Applying learnings directly from the Malibu Rum UK pilot, we executed an extremely successful campaign that delivered against all expectations.

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