No one likes to queue at the bar. So we helped Malibu turn an empty cup into a connected (marketing) opportunity.
It’s simple. Just twist the base of your coconut cup to place your order at the bar and have your drink delivered to your location. A fun example that shows how the Internet of Things can create memorable brand experiences.
The key for us was to use embedded electronics in the best way to enhance the experience. Bluetooth would allow us to know the location of a single cup, but Bluetooth Mesh meant that the Coco-Nect cups could communicate with each other - creating a network of devices that each had a contextual location. This extended the power and range of communication of the network far beyond that of a single cup.