SharpEnd

Press


See what the press have been saying about us

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21

Sep

Raconteur

Tech lets brands into your home

Lipsticks, Coke cans, bottles of Irish whiskey and even ketchup containers are joining the digital revolution.

10

Aug

Just-Drinks

Why we need to unlock the potential of the Internet of Things

In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.

20

Jun

Digiday

How Pernod Ricard is using the internet of things to get closer to its customers

With a supply chain that’s littered with third parties, it’s hard for brands to stay connected with their customers. Wine and spirits company Pernod Ricard is trying to change that by harnessing the internet of things (IoT).

08

Jun

OnBrand

The Apple effect on the future of brand engagement

While the media has been busy arguing about whether the new Apple HomePod is an Amazon Echo killer or simply a next generation Wi-Fi speaker, a more exciting announcement to come out of Apple’s Worldwide Developers Conference on 5 June, has been largely overlooked.

06

Jun

The Drum

Pernod Ricard on why it’s putting a stake in the ground with the appointment of an IoT agency

Alcohol giant Pernod Ricard is doubling down on its mission to turn bottles into media platforms with the hire of a dedicated Internet of Things (IoT) agency – a move it claims is a first for an FMCG brand.

06

Jun

Packaging News

IoT packaging opportunities increase as Apple opens up NFC

The founder of ‘the agency of things’ SharpEnd has excitedly responded to Apple’s announcement that it is opening up its NFC capability.

23

May

Business Zone

How to develop a niche agency in a crowded market

As the owner of a niche agency in a very specialist field I’m well aware of the potential challenges in developing a business in what is a highly-saturated agency landscape. In the almost three years since I founded SharpEnd I’ve worked hard to evolve the business in every necessary way to make sure we stay relevant.

22

May

GDR

What does the internet of things mean for your business?

GDR is pleased to host a guest post from Cameron Worth of Internet of Things agency SharpEnd on how you can select the right IoT agency for your needs. Before asking what an Internet of Things – IoT – agency does, it’s worth looking at why agencies exist in the first place.

25

Apr

LoopMe

Artificial Intelligence: The Future of Us

Brand building in a zero UI world is a challenge but offers a unique brand building opportunity. Presenting at LoopMe’s first artificial intelligence conference Cameron Worth put forward a proposition that people will become device loyal – Alexa, Cortana etc. – rather than brand loyal, as the devices search to offer you the cheapest and fastest products.

17

Mar

Creative Pool

Jameson launch 50,000 NFC bottles for Saint Patricks day

St Patrick’s Day activations are actually a little thin on the ground this year, but one that caught my eye (perhaps due in no small part to my personal fondness of the brand) was Jameson Whiskey, who are celebrating the launch of their very forward-thinking new limited edition NFC bottles range this St Patrick’s Day.

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