Insights
Why GS1 Project Sunrise Matters: The Future of Product Identification and Connected Packaging
We look at what GS1 Project Sunrise is, why it matters for brands going forward, and how connected experiences can help provide new opportunities.
The Power of 2D Barcodes: Bridging the Gap Between Consumers and Supply Chains
Find out why 2D barcodes are so important for your brand going forward - whether it's for complying with GS1 Sunrise, or engaging your consumers.
ReadWhat Connected Experience Data Reveals About Consumer Behaviour
Connected experiences go hand in hand with first party consumer data - find out what data you can gather, and how to utilise it in our latest blog.
ReadDPPs, Labelling, GS1, & Consumer Engagement - The Business Case for Connected Packaging in the Beauty Industry
The beauty industry is being transformed by various new regulations, as well as more consumer demand for personalisation. Find out how connected packaging can help.
ReadNavigating the EU’s PPWR and ESPR Regulations: What Brands Need to Know
We drill into the new regulations from the EU and how it might affect brand's when it comes to their packaging, and how connected experiences could help.
ReadCompliance, Engagement & Authentication: Connected Packaging in the Luxury Industry
From complying with EU regulations, to enhanced consumer engagement, to fighting counterfeits - we look at why luxury products need connected packaging.
Read5 Dynamic Connected Experiences That Brands Are Getting Right
We look at what GS1 Project Sunrise is, why it matters for brands going forward, and how connected experiences can help provide new opportunities.
ReadGS1 Sunrise, First Party Data & Authentication: Connected Packaging in the CPG Industry
Read our roadmap for CPG brands to utilise connected packaging to help with their GS1 and labelling compliance, authentication, and boosting consumer engagement.
ReadCompliance, Engagement & Authentication – the business case for connected packaging in wines
Wine brands are facing multiple regulatory (GS1, DPP, EU Labelling) and behavioural pressures - we look at why connected packaging is the answer to facing them.
ReadConnected Experiences and the Value of Post Purchase ‘Physical’ Data
Find out why the usage data connected experiences delivers to your brand can be crucial to making smart product and marketing decisions.
ReadWhat Is GS1 Digital Link? The Future of Smart, Connected Products
Delve into what GS1 Digital Link is, and how brands are using it to engage consumers, gather first party data, and ensure regulatory compliance.
Read5 Rules for Creating Connected Experiences with QR Codes & NFC Tags (Plus One You Can’t Ignore)
Explore our 5 golden rules for creating the most engaging and impactful connected experiences with QR codes and NFC tags (as well as 1 more you can't ignore).
ReadHow to Use Your Own Media Channel to Reduce Reliance on Retailer Data
Find out how connected packaging can help your brand separate itself from it's reliance on retailer data - and what you can do once you've done that.
ReadCompliance, Engagement, Gifting & Authentication: Connected Packaging in the Spirits Industry
Complying with labelling & GS1 regulations, enhancing consumer engagement with gifting, and fighting counterfeits - this is why spirits need connected packaging.
ReadParis Packaging Week 2025 – 6 Lessons from the Show
Stefan Casey looks at the key takeaways from Paris Packaging Week 2025 - including where AI-driven connected packaging is heading and the power of creativity.
ReadGS1 Sunrise Checklist - How To Prepare
Read our 10 part checklist to see if your brand is ready for the 2027 GS1 Sunrise transition - from POS systems to generating and reporting on 2D barcodes.
ReadDynamic vs Static QR Codes
What's the difference between static and dynamic QR codes? We look at the benefits and drawbacks of each when deciding on your 2D barcodes.
ReadWhy NFC could be the Smart Choice for Digital Product Passports (DPPs)
With DPPs soon coming into force in the EU, we look at how NFCs (Near-Field Communications) could be the key to unlocking the required transparency.
ReadDPPs, Consumer Engagement & Authentication - The Business Case for Connected Packaging in the Fashion Industry
New regulations such as DPPs and GS1 Sunrise are going to transform the fashion industry - find out how connected packaging can help brands with this change.
Read10 Connected Experiences Your Brand Should Be Doing
We look at 10 different kinds of connected experiences and what value they bring - from competitions to gifting and authentication for luxury products.
ReadDecoding GS1 Sunrise: Should Your Packaging Have Two QR Codes?
We explore if and when brands will need 2 QR codes on their packaging in the transition to 2D barcodes as part of GS1 Project Sunrise.
ReadSustainability, Transparency & Engagement: Connected Packaging in the Soft Drinks Industry
From complying with GS1 Sunrise and the PPWR, to driving consumer engagement - this is the business case for connected packaging for soft drinks.
ReadThe importance of QR code serialisation
Explore why serialising GS1 compliant QR codes across your product range is so important, and the benefits they bring compared to the static codes.
ReadThe Future of NFC
We take a look at what we think the future of NFC tags will bring, including how brands can use them to bring a luxury connected experience to their brands.
ReadLabelling, Consumer Engagement & GS1 Sunrise: The Business Case for Connected Packaging in the Beer Industry
Beer brands are increasingly seeing the opportunities of connected packaging - find out why so many of the major brands are using NFC & QR codes on their packaging.
ReadConnected Experiences vs. Other Methods of 1PD Collection
We look at connected experiences' ability to gather first party data compared to other marketing methods such as paid ads and SEO.
ReadHow FMCG and CPG companies can reduce their reliance on retailer data
Delve into why CPG and FMCG brands should use connected experiences rather than rely on retailers to provide usage data about their products.
ReadHow Augmented Reality is Transforming Packaging: The Future of Interactive Consumer Experiences
Augmented Reality (AR) connected experiences are a brilliant way of taking your packaging to the next level - find out how in our latest blog.
ReadWhat is QR code serialisation?
Find out what serialised QR codes are, and how they enable brands to make interesting connected experiences and gather unique data.
Read