SharpEnd

Press


See what the press have been saying about us

27

Jan

Marketing Week

Theresa May’s proposals for a modern industrial strategy is ‘major step forward’

The Prime Minister’s commitment to the creative industries has been hailed as a “major step forward” but the industry has to ensure it is clear with policymakers to get the investment and support it needs.

04

Jan

Digiday

WTF is Zero UI?

According to Google CEO Sundar Pichai, the future of devices could be, well, the end of devices. “We will move from mobile first to an AI first world,” he wrote in a letter to shareholders of parent Alphabet Inc. last April. But what do you call an experience you can’t click or tap? Zero user interface, or zero UI, is an increasingly popular phrase first coined by designer Andy Goodman, formerly at Accenture Interactive’s agency, Fjord.

03

Jan

GDR

GUEST BLOG: CONNECTING MALIBU RUM TO THE INTERNET OF THINGS WITH CAMERON WORTH OF SHARPEND

GDR is pleased to host a guest post from Cameron Worth of the Internet of Things agency SharpEnd on the exciting things his company is doing in collaboration with Malibu.

12

Dec

The Drum

Innovation labs: an experiment gone wrong?

When AT&T wanted to show off something new in 1927, it invited reporters and dignitaries to the Bell Telephone Laboratories Auditorium at 55 Bethune Street, New York. Guests were greeted by the familiar sight of secretary of commerce Herbert Hoover giving a speech. But what made this speech remarkable was that Hoover was reciting it from Washington.

06

Dec

Internet of Business

Amazon Go looks to IoT to eliminate queues at the checkout

Sensors coupled with machine learning and cameras at the new Amazon Go store in Seattle could mean the end of workers at the till.

05

Dec

Internet of Business

Amazon accelerates Alexa development through start-up initiative

Amazon has launched a start-up accelerator program focused on developing and building out its Alexa voice technology capabilities, according to the company blog.

30

Nov

Marketing Week

2016 year in review: The best campaigns (part II)

Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.

24

Nov

CMO

Brands Must Speak Up In The New Voice-Dominated World

No longer is a domestic robot the stuff of fantasy. The launch of the Amazon Echo in the U.K. and Germany in September 2016 has made the concept available to the masses. Technically a voice-controlled virtual assistant for the home, the device has sold over four million units since launching in the U.S. in late 2014, according to the 2016 Internet Trends report by KPCB/Mary Meeker, and both Google and Apple are also reported to have rival products in the pipeline.

18

Nov

The Drum

The internet of things that go bump in the night: Why marketers are still cautious about connected devices

The rise of the machines has long been a science fiction fantasy, but one day last month we were given a real glimpse of what such an uprising would look like when thousands of apparently harmless digital cameras, video recorders and routers – possibly even yours – were assembled into an army to bring down much of the internet across America.

15

Nov

Mediatel

Interview: Marketing meets the Internet of Things

Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?